Laurie is a pattern and textile designer specializing in art and design for license & for sale to manufacturers of home décor, tabletop, textiles, apparel, paper goods, stationery and more.
Laurie’s aesthetic is about finding beauty in ordinary objects and patterns and playfully transforming them into fresh designs with an ‘everyday special’ appeal. Her designs are whimsical and fun, yet have a sophistication that makes her work unique. She relocated back to Austin in 2008 leaving behind an all-consuming Manhattan-based marketing career to establish a creatively meaningful business based on her distinct creative vision. Her design sensibility has been shaped by her family’s celebration of creativity and her continued engagement with art as a refuge from a busy life. The initial inspiration for a design can come from anywhere – a rainy day on vacation in Greece provided the initial idea for her Donkeys/Wellingtons print, and the wallpaper in her Avian Therapy print was inspired by the ironwork of a brownstone near her apartment during her time living in Brooklyn, NY. Laurie leverages her blog and her Etsy store as a mechanism for market testing the popularity of her designs and for driving a deeper understanding of the ever-expanding market of modern crafters, quilters and creative types. She has found it particularly gratifying to participate in what has been described as the ‘democratization of design’ - a movement that Etsy and a host of other accessible technologies has made possible. She currently self-produces and sells limited-run fabrics and stationery goods to gauge market reactions and the commercial viability of her designs. Several of Laurie’s designs were recently licensed by Robert Kaufman Fabrics and her debut collection – Tufted Tweets - will be in stores in May 2010 and her second collection – Urban Circus – will release in Fall 2010. Laurie enthusiastically seeks to build additional successful creative partnerships with manufacturers of quality products.