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Monday
Aug162010

Women's Wear Daily

Rule of the Masses: Reinventing Fashion Via Crowdsourcing - July 26, 2010

"Thanks to the Internet, the line between designer, consumer and brand is blurring more and more. Large brands like Keds, Bloomingdale's and Nike, as well as small start-ups like ModCloth and Spoonflower, are increasingly setting up businesses in which the consumer gets a say about what gets designed and produced...


"Much as Internet celebrities have emerged from YouTube and fashion blogging, so Spoonflower has created successful fabric designers. One of the early winners of a contest, Laurie Wisbrun of Etsy shop Scarlet Fig, has been picked up by fabric manufacturer Robert Kaufman. Not a formally trained artist, she previously worked in advertising and marketing...